About us
Built by operators who were tired of buying bad leads.
Our story
Lead buyers in business finance and debt relief were stuck choosing between volume and quality. The vendors promising thousands of leads a month delivered contacts who never picked up. The boutique shops with better quality couldn't scale past a few hundred.
We built PQL to remove that tradeoff. Our founder, Simeon Krastev, spent years on the buy side — running intake teams, managing ad spend, and watching good money chase bad leads. That shaped how we source, qualify, and deliver every lead today.
We use owned media, TCPA-conscious consent flows, and buyer-specific filters. We don't resell aged data or scrape directories. Every lead is a person actively looking for help, screened against your criteria before it reaches your CRM.
5
verticals, each with its own qualification
1 day
to review a bad-lead credit request
$0
platform, seat or setup fees
What we hold ourselves to.
- 01
Compliance first
TCPA-conscious consent flows, clear disclosure language, and documented opt-in records on every campaign. We still recommend each client takes its own legal advice.
- 02
Buyer-specific quality
No generic leads. Every campaign is built around your criteria — debt range, revenue, geography, case type — so your team only sees prospects it can close.
- 03
Transparent reporting
Delivery logs, contact rates, and lead-quality metrics in your own dashboard, reviewed with you on a regular cadence.
- 04
Responsive support
A dedicated account manager who knows your vertical. Replacement requests are reviewed within one business day.
The people you'll work with.
A small team, so the person on your strategy call is the person running your campaign.
Simeon Krastev
Founder & CMO
Omer Haim
Director of Partnerships
Vidin Andonov
Head of Growth