How Much Do Leads Cost? Per-Lead Prices by Vertical

The Short Answer

Exclusive leads from Premium Qualified Leads cost $50 to $475 per lead, depending on the vertical. Semi-exclusive leads cost half of the exclusive range. There are no platform, seat or setup fees. The full table is on our pricing page and is the source for every number in this guide.

Per-Lead Ranges by Vertical

• MCA debt relief leads: $120–$250 exclusive, $60–$125 semi-exclusive
• Business funding and MCA leads: $100–$475 exclusive, $50–$238 semi-exclusive
• Debt settlement leads: $50–$90 exclusive, $25–$45 semi-exclusive
• Tax debt leads: $60–$120 exclusive, $30–$60 semi-exclusive
• Bankruptcy leads: quoted on a call

Exclusive means the lead is delivered to your team only. Semi-exclusive means it is shared with up to three buyers, which is why it costs less.

Why the Ranges Are Wide

Four factors decide where a lead lands in its range.

• Qualification criteria. A lead that must meet tighter thresholds — a higher MCA balance, more monthly revenue, a larger tax liability — costs more to find. Business funding leads span the widest range because a lead that matches more of a funder's criteria, or arrives with bank statements, is worth considerably more.
• Exclusivity. An exclusive lead is not being called by other providers, so it carries the full cost of acquiring that prospect.
• Geography. Narrow targeting, such as a few states or counties, reduces the pool of prospects and raises the cost of each one.
• Monthly volume. A committed volume lowers the per-lead rate. A small pilot order is priced at the higher end.

Cost per Lead Is the Wrong Number to Optimize

A cheap lead that your team cannot reach costs more than an expensive one that closes. Compare vendors on cost per funded deal or enrolled client, not cost per lead.

To work it out, divide what you spent on leads in a period by the deals that came from them. Run that for each source you buy from. A source at twice the price per lead can still be the cheaper one if your team closes it at more than twice the rate.

Three things inside your own process move that number more than the lead price does:

• Speed to contact. Prospects who submitted a form minutes ago are far easier to reach than ones called the next day.
• Follow-up persistence. Many conversations happen on the third or fourth attempt, not the first.
• Criteria fit. Paying for leads outside what you can actually fund or enroll is the most common source of waste.

What You Should Get for the Price

Whatever you pay, a lead should come with the information to work it and the evidence to defend it:

• The answers your team needs to qualify the prospect, captured on a vertical-specific form
• A consent record: lead ID, timestamp, IP address, the exact consent language and the page it was submitted from
• Phone and email checks before delivery
• A clear, written policy for crediting leads that miss the agreed criteria

Start With a Defined Test

The most reliable way to learn your real cost per deal is a small, defined order with criteria agreed up front. Measure contact rate, conversations and closed deals for that batch, then decide whether to scale. Book a strategy call to set the criteria for your vertical and get an exact per-lead quote.